BUS499-Module 1 - Case- The Financial Perspective Essay

BUS499-Module 1 - Case- The Financial Perspective - Essay ExampleIt is a service based company which offers services like merchandiseing and promotional strategies, advertising scripts and advertising production for media channels, market research as well as forecasting. It is a globally recognized brand which represents global brands like Procter & Gamble, Toyota/Lexus, endorse International, and General Mills/Pillsbury.Charles and Maurice Saatchi, two brothers, founded the eponymous organization and after that in a decade the company grew phenomenally through mergers and acquisition. This company became popular because of its effectual and creative services to the clients.From the phenomenal growth in 80s the company came to recession in the early 1990 and in 1995 the company went bankrupt. To get better competitive advantages the agencies were think with common ownership. The management of the company had decided to make changes in two areas of balanced scorecard these are cus tomer perspective and financial perspective. In equipment casualty of financial perspective, the management made the structural changes of the top hierarchy of the organization. In 1995, the joint directors i.e. the two Saatchi brothers quit this company and Bob Seelert, a senior functionary of P&G joined as a chairman of the company. Kevin Robert who was a top official of General Foods joined as CEO of in 1997 (Business-Intelligence, 2006, p.3). afterwards this reformulation in the top level, the company started de-merging and publicly announced the next three years strategies of companys comeback. Those goals were growing company revenue more than market revenue, 30% of incremental revenue converting to operating revenue, doubling the EPS of the company. These goals were well accepted by the existing shareholders and become interested to the new investors (Business-Intelligence, 2006, p.3).The new management police squad found that the different business unit of the company did not have a common goal. They did financial health check by financial likely analysis of